A three-day IDEATION WORKSHOP on ‘Branding and Marketing in Tourism’ is underway for LG leaders, business community representatives, home stay operators and officials of the Dzongkhag administration.
This interactive and intensive workshop is intended to generate ideas, identify Wangdue’s USPs and differentiators for tourism development in the Dzongkhag. It will then be escalated to plans and programs development, packaging, branding and promotion of Wangdue Phodrang as a year-round tourism destination.
